Privacy policy

This policy explains how Prime Health Dental – Madison West ("we", "us") collects and uses information through this website.

Information you give us

If you use our call-back form we collect your name, phone number, optional email address, dental insurance carrier and preferred call time. We use this only to contact you about scheduling. Please do not submit medical or dental health information through this website.

Online booking

Online appointments are handled by our scheduling provider, CareStack, under its own privacy and security terms.

Cookies, advertising and analytics

We use Google Ads and related Google tags to measure how visitors find us and whether they call, book or request a call back. These tools may use cookies and may record information such as pages visited, the ad you clicked and, for calls from our website, call details such as start time and duration. We do not use this information to target ads based on health conditions. You can manage ad personalization at adssettings.google.com.

Phone calls

When you call the number shown on this website, Google may provide a forwarding number so we can measure which ads lead to calls. Calls are connected directly to our team.

Sharing

We do not sell your personal information. We share it only with service providers who help us operate the website, scheduling and advertising, or when required by law.

Your health information

Information you share during your care is protected under our Notice of Privacy Practices, available at our office.

Contact

Questions about this policy? Call (608) 979-7770 or visit us at 706 S. Gammon Rd, Madison, WI 53719.

Last updated: October 2026